Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to get a fast divorce or a big cash settlement during every commercial break. Because there is so much legal advertising going on, it can be very difficult to get potential clients to stay up and take notice. law firm marketing
Lawyers have a distinct challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or great new beverage, lawyer’s aren’t selling a way of life. Many of the lawyers who advertise offer aid to people who usually will become interested in their services only when something has gone wrong, and for all you else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” along with the similar promise generated by countless others, often all standing in front of the same stock set of law books within generic law office so popular in legal ads.
Not so for your Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull The hair out!” Below that’s a big shot of the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out using their company law firm marketing because it has evolved. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by the attorney to poke fun at himself. yet it does this without undermining the law or even if the legal profession.
The billboard also stands out while it attracts attention photos it gives someone a memorable star. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming memorizeble easily.
Clients who start bald lawyer ad will take more notice of it- even if for under a few seconds out of curiosity- than they would certainly another lawyer craigslist ad. This can translate into the ad staying in their minds, consciously or subconsciously. In turn, when they should a lawyer, they will just be lured to visit the website they remember from the billboard where customer can learn relating to services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who wants to take their law firm marketing efforts one stage further can take a website out of the bald lawyer’s book. The ad is an important reminder that innovation is come into successful legal marketing, and that through clients some in order to distinguish you by means of competitors (preferably an unforgettable way), you can stand out through the rest.