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When you are building links to increase your link popularity, who do you hyperlink to? The question of where you should link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. First of all, PageRank is portion of the algorithm of Google’s ranking in the search engine results. Other search engine listings use link popularity within their algorithm to evaluate your website also. But PageRank is just one of the 100 plus criteria Google uses to judge your online pages. Use the concept of PageRank as a “tool” to help make decisions, there’s no need to live and die by the results. Link popularity is merely one way to boost your ranking.

Think it over. The truth is an excellent website, you see good content. The web page is a “Mom and Pop” website with little ranking. So what when the Google Toolbar says PageRank 2/10? That 2/10 may one day be 8/10. More importantly, you might be linking to it as it is good to link to for the visitors – end of story. You will find a general anxiety about reciprocal linking to websites who inadvertently link to a “bad neighborhood” with penalties or PageRank zero, passing on problems to you personally. Make use of your common sense. Is this a website you would want to visit or perhaps your visitors would want to visit? If the correct answer is no or you can’t tell what the main topic of the web page is, make a note of it whilst keeping looking. A rank higher in santa clarita with little content doesn’t “sound right” because what benefit could it be to you or your visitors? Of course you are likely to hyperlink to your partners in business or perhaps the tiny website which is carrying out a bang up job of selling widgets and providing widget information.

If you are going to link, what purpose can it serve? The concept of acquiring link popularity by linking forward and backward to many other sites to enhance your popularity artificially is a popular method. But will it be of worth to your site? Consider if in fact, one-way linking, including listing your website in directories, is a great way to enhance your link popularity naturally. Well, you say to yourself, of course I’ve done that. Aside from the major directories, what else has gone out there? You’d be amazed at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic – maybe your topic. If you have an item to sell, look at who your competitor is linking to. Search for directories and business sites on your own topic. Try to find websites that talk about the widgets you sell and discover should they accept submissions to their directory listings within the category for widgets. Do they accept original articles, product critiques, press announcements or white papers about widgets? If you have, submit your topical articles and watch your link popularity rise naturally. Always include your author bio, website link, reprint and copyright information for the company. Along with your good content on other websites as well as archived on yvaxjx own website, there you may have it, links pointing back to your site.

You’ve learned about good navigation, website usability and other ways to keep your website visitors thinking about your web site. Who are the major search engines catering to? Webmasters? Online Search Engine Marketers? Google is actually a prime example – they want to produce the best experience for their search engine users. All of it ties in together – good content, good navigation, good usability, validated code, and relevant search results – because it seems sensible. If Google as the leader in search engines is concerned about the visitor, don’t you imagine one other search engines following suit?

Focus your time on good content which uses your important keyword phrases. Optimize your web pages using those keywords. Develop your website so once your visitors arrive, they may wish to stay. The net uses linking to connect us all. By making use of hard work to produce a quality website and sound judgment when linking you are able to stop worrying and start succeeding.

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